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The Economic Times

Economy / The Economic Times

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For a match made in retail heaven, friction on earth can be real

Quick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FMCG companies. This shift captures impulse buys and premium product sales. However, operational costs and competition pose challenges. Brands must diversify their digital strategies beyond just ten-minute deliveries for long-term growth.

30 May 2026 3:01 pm