The Economic Times

Fix your poverty mindset: Financial advisor explains how Gujarat turns Dussehra into a crores of business

Financial advisor Prem Soni claims Gujarat could generate Rs 500 crore in jalebi-fafda sales on Dussehra, with Ahmedabad contributing Rs 200 crore. He highlighted how corporate employees, gyms, grocery stores, boutiques and jewellers set up temporary stalls to benefit from festive demand. Soni attributed Gujarats business culture to an entrepreneurial mindset, urging people to overcome ego and pursue opportunities rather than complain about investment distribution.