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The Economic Times

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Film makers discover a good controversy can be best for box office success

Films designed to provoke polarizing social media debates are proving to be an effective post-release marketing strategy. By tapping into uncomfortable social truths, these movies sustain audience attention and drive incremental footfalls through online arguments. This phenomenon is particularly evident in urban centers where social media significantly influences public consciousness and viewing habits.

20 Apr 2026 12:04 am