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The Economic Times

Economy / The Economic Times

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FMCG brands turn up the volume on ads as costs and scrutiny rise

Multiple packaged goods companies are increasing their advertising expenditures to maintain consumer demand amid rising inflation. Nestle India reported a significant rise in ad spending during the September quarter to enhance brand trust. Regulatory scrutiny from the FSSAI has prompted brands to emphasize safety and integrity in their advertising. Influencer-led marketing efforts are expected to grow significantly during the upcoming festive season.

21 Oct 2026 12:47 am