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The Economic Times

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FIFA World Cup powers shift to bigger TVs amid cautious consumer spending

Despite a dip in India's smart TV market early in 2026, the FIFA World Cup is driving sales of premium, large-screen televisions. Consumers are increasingly opting for bigger displays and advanced technologies like QLED and MiniLED, with events like the World Cup acting as a significant upgrade trigger. Easy financing also aids this premiumisation trend, even as overall demand remains cautious.

2 Jul 2026 5:23 pm