The Economic Times

FIFA World Cup 2026 final fever drives record sales, packed bars and late-night rush across India

As football fever grips the nation, sportswear and snack sales soar to new heights. Anticipating a wave of fans for the final match, many bars and restaurants extend their hours into the night. Business owners report record-breaking demands for football gear and themed meals, showcasing the sport's rising influence on culture and economy across the country.