The Economic Times

Eloelo group-owned micro-drama platform Story TV appoints Manan Mehta as senior vice-president, strategy and content

India's micro-drama industry is growing as companies build corporate teams. Story TV appointed Manan Mehta, formerly of Yash Raj Films, for strategy and content. Mehta will focus on developing premium vertical storytelling franchises and forging new partnerships. This move signals a serious commitment to the evolving entertainment ecosystem. Micro-drama content is projected to reach a significant market size by 2030.