The Economic Times

Elixiir Foods introduces its first retail venture FreshTerra, backed by $9 million seed funding

Elixiir Foods has launched its first FreshTerra retail store in Gurugram. The company plans to open twelve to fifteen more stores by FY28. FreshTerra will offer farm-sourced produce and organic staples at competitive prices. This expansion occurs as India's gourmet food market is projected for significant growth. The venture targets health-conscious consumers seeking premium quality food options.