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The Economic Times

Economy / The Economic Times

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Elderly care industry eyes emerging companionship market

In India, elderly companionship services face hurdles in building a dependable market, primarily due to the stigma linked to purchasing social connections. Numerous programs have emerged to facilitate interactions among seniors through conversation and activities aimed at enhancing emotional health. Entrepreneurs grapple with the challenge of making companionship a sustainable expense, even as the senior population rises.

1 Nov 2026 6:00 am