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The Economic Times

Economy / The Economic Times

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Do football teams in red win more? What 55 years of research suggests

Colours influence the way people see themselves and how others respond to them. From dopamine dressing, a trend focused on choosing clothes based on mood, to research on football kits, scientists have examined the relationship between clothing, emotions and behaviour. Studies suggest that red may have an association with attractiveness, confidence and sporting performance, with a 55-year review finding that teams wearing red kits performed better in home games.

16 Jul 2026 12:32 am