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The Economic Times

Economy / The Economic Times

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Dish TV bets big on South India with 149 language-first packs

Dish TV India Ltd. is enhancing its South India strategy. New regional language packs offer more channels at lower prices. A 'Sports Always-On' feature ensures uninterrupted live sports viewing during recharge gaps. This move targets Tamil, Telugu, Kannada, and Malayalam speaking households, focusing on affordability and relevant content for everyday entertainment.

19 May 2026 12:35 pm