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The Economic Times

Economy / The Economic Times

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Digital content is driving demand for physical toys in India, says Mattel

The surge of digital content in India is encouraging children to purchase more toys, significantly boosting demand. With its vibrant youth population and improving economic conditions, India stands out as a prime market for Mattel. Furthermore, the country is solidifying its role as a manufacturing powerhouse for international toy exports. As imports have steadily declined since 2019, the focus has shifted to bolstering local production.

12 Jul 2026 11:53 pm