The Economic Times

Diet Coke gets costlier at Rs 70 per can in Delhi-NCR, Mumbai, Bengaluru and Goa amid aluminium squeeze

With aluminum prices soaring, Coca-Cola's bottlers and retailers in India have escalated the price of Diet Coke dramatically. The cost of a 330 ml can shot up to 70 from its previous price of 50. This adjustment stems from the rising demand for the sugar-free option, which has doubled within a year, leading to varying prices among retailers, despite the MRP still reading 50.