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The Economic Times

Economy / The Economic Times

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Diamonds shine as gold buyers adapt to price volatility

As Indian consumers face rising gold import duties and erratic prices, they are changing their buying habits for jewellery. The Indriya brand reports an uptick in diamond-studded items, alongside an increase in old gold exchanges. Meanwhile, Aditya Birla Jewellery is shifting its focus from the classic 4Cs to sparkle, aiming to resonate with the younger audience eager for fresh trends.

27 Jun 2026 1:26 pm