The Economic Times

Dhurandhar 2: Why even a blockbuster is not bulletproof; PVR INOX's Pramod Arora bets on better theatres

Pramod Arora on Blockbuster Dhurandhar and Multiplex: PVR INOX is expanding into tier-2 cities like Agra. The company believes a good cinema experience is crucial for success, not just blockbuster films. They are investing in better facilities and food to make movie-going worthwhile. This strategy aims to attract discerning audiences who compare theatre visits with home entertainment options.