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The Economic Times

Economy / The Economic Times

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Cricket's return gives the Olympics its biggest growth opportunity in decades

Cricket's return to the Olympics at Los Angeles 2028 is driven as much by strategy as sport, with the IOC aiming to tap into India's vast audience and commercial power. Officials say the move will help the Games reach billions of new viewers, boost broadcasting revenues and attract younger fans, while the explosive rise of T20 cricket and the IPL has made the sport an ideal Olympic fit. With Brisbane 2032 and India's 2036 hosting ambitions on the horizon, cricket is expected to become a long-term pillar of the Olympic movement.

27 Jul 2026 11:48 am