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The Economic Times

Economy / The Economic Times

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Competition between direct selling industry, e-comm platforms intensifying: Report

India's direct selling sector is facing tough competition from online platforms. Consumers now expect faster delivery and convenience, similar to e-commerce. Despite this, the Indian direct selling industry grew 4 per cent in FY25. Wellness and nutraceuticals remain top sellers. Women's participation is also increasing.

19 May 2026 5:57 pm