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Comics shaped healthy marketing, but failed with Scott Adams

Comics have influenced food marketing for more than a century, often promoting products positioned as healthy or suitable for families. As criticism grew around comics encouraging bad habits in children, creators became cautious about endorsing junk food and instead backed cereals, soups, and vegetables, with Popeye famously driving a major rise in spinach consumption. Scott Adams followed this same tradition by using the Dilbert brand to sell Dilberitos as a health-focused food product, but the product failed because consumers disliked i

18 Jan 2026 9:24 am