The Economic Times

Comfort over style: 52% of young Indians prioritise ease when buying festive footwear, study finds

A recent survey reveals that comfort tops the list of priorities for young Indian consumers when selecting festive footwear. Approximately 58.1% of participants intend to spend under Rs 2,000 on their buys. Ethnic styles maintain their appeal, with 30.3% favoring this category, despite evolving fashion trends. Both discounts and overall shopping experiences significantly sway purchasing choices, while only 46.2% of high-intent shoppers plan to include footwear in their festive shopping.