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The Economic Times

Economy / The Economic Times

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Colgate-Palmolive India leans on premium products, advertising to drive growth

Colgate-Palmolive India is boosting investments in premium products and advertising. The company prioritizes volume-driven growth over margin expansion. This strategy aims to capture rising consumer demand for higher-value oral care. Urban demand is recovering, benefiting premium offerings. E-commerce and quick commerce are significant growth drivers, especially for premium products.

23 May 2026 1:23 am