The Economic Times

Britannia sharpening regional playbook to take on local rivals: MD & CEO Rakshit Hargave

Britannia Industries is strengthening its regional strategy and localizing products to compete effectively. The company is empowering regional teams and creating smaller, empowered teams for better response. This move addresses growing competition from regional brands gaining traction in local markets. Inflationary trends remain uncertain, and the industry continues to monitor developments closely. Quick commerce is highlighted as an important channel for innovation and premiumization.