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The Economic Times

Economy / The Economic Times

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Britannia bets on Many Indias strategy amid inflation, shifting consumer demand

Britannia is adopting a 'Many Indias' strategy. Startup-style teams will gain local decision-making power. This move aims to boost agility and product customisation for regional markets. The company is also investing in premium products and new food categories. These changes are expected to yield results in the coming quarters.

9 May 2026 12:57 am