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Economy News

The Economic Times

Economy / The Economic Times

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Brands see strong consumer appetite this festive season despite war-led woes

Indian consumers show resilient demand for aspirational and premium goods this festive season. Inflation and supply disruptions have not significantly impacted overall consumer sentiment. Lower interest rates and GST cuts are providing tailwinds for increased spending. Brands and retailers are launching festive campaigns to capitalize on this trend. Consumer spending during the festive period is projected to be substantial.

27 Jul 2026 12:31 am