SENSEX
NIFTY
GOLD
USD/INR

Weather

image 20    C

Economy News

The Economic Times

Economy / The Economic Times

details

Brands need to shift to Bharat-first strategy as digital usage grows

To effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasingly shaping the shopping behaviors of younger rural populations, with influencer marketing playing a pivotal role, particularly among female consumers. The integration of AI features alongside social media enhances the flow of product knowledge in these areas.

28 Oct 2026 10:32 pm