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The Economic Times

Economy / The Economic Times

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Box office boom pushes film industry back to theatre-first strategy

Indian cinema is returning to a theatrical-first release model. Streaming platforms are reducing spending, and studios are focusing on box office success. Films now arrive on OTT services about eight weeks after their cinema debut. This shift marks a departure from direct-to-digital premieres. Box office collections are rising, while digital licensing demand has weakened.

12 May 2026 11:03 pm