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The Economic Times

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Bollywoods influencer era: Producers prioritise reach, engagement and followers

Filmmakers are increasingly casting social media stars in movies. This trend aims to boost viewership and cut marketing costs by leveraging digital popularity. While influencers offer instant reach, concerns arise about sidelining trained actors. Experts believe genuine acting talent remains crucial for long-term success in cinema.

25 May 2026 1:19 am