The Economic Times News

Bigg Boss Season 19 clocks 133 million viewers on Colors to become most watched season across channels

Bigg Boss Season 19 shattered viewership records, achieving a 30% higher digital reach and 65% growth in watch-time on JioHotstar. The season finale saw a live concurrency of 4.5 million, marking a significant increase from the previous year. This success underscores the show's enduring appeal and its ability to resonate with a broad audience.