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The Economic Times

Economy / The Economic Times

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Big Four rethink partnership as AI changes the game

India's Big Four accounting firms, Deloitte, PwC, and EY, have surpassed 1,000 partners each, driven by rapid expansion, especially in technology consulting. This growth strains the traditional partnership model, demanding leaders adept at managing diverse businesses, embracing AI, and navigating constant reinvention. The shift necessitates a focus on innovation and adaptability to secure future success.

29 Jun 2026 12:34 am