SENSEX
NIFTY
GOLD
USD/INR

Weather

image 7    C

Economy News

The Economic Times

Economy / The Economic Times

details

Big FMCG flags market data as new-age channels gain share

Companies are raising concerns about incomplete retail data, which they say is influencing consumer buying habits. Businesses like Tata Consumer Products, ITC, AWL Agri Business, and DS Group have noted this issue and some are now conducting their own studies. NielsenIQ, a market research firm, stated it is working to improve its services. The company is expanding its relationships with retailers, refining its research methods, and boosting its ability to track online sales. NielsenIQ said these efforts are aimed at better reflecting the evolving retail landscape.

25 Jan 2026 11:41 pm