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The Economic Times

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Beyond the Boundary: AI, influencers rewrite the cricket playbook

Cricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around cricketers. This aims to keep fans engaged throughout the year. Platforms are partnering with teams and players for original programming. This shift creates new opportunities for brands to connect with audiences.

9 May 2026 12:53 am