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The Economic Times

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Beyond cricket! Investors game for sports next big bet

Investors in India's sports industry are diversifying their focus beyond cricket to include women's sports and emerging leagues. Companies like Capri Sports and JKC Sports are betting on developing sustainable sporting properties outside cricket. Streaming is also changing the landscape by allowing sports to engage audiences without traditional television dependence. As interest in women's sports grows, corporate investment is expected to rise in various disciplines.

9 Oct 2026 5:56 pm