The Economic Times

Bengaluru founder spots clever Rs 40 fruit-selling trick at railway station. The psychology behind it is fascinating and age-old

A simple fruit cup sold for Rs 40 at a Trichy railway station revealed a powerful business lesson. A Bengaluru founder noticed how a tall glass made the serving appear more generous. This trick, using height to influence perception, is an age-old marketing strategy. Businesses often sell the feeling of value, not just the product itself.