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The Economic Times

Economy / The Economic Times

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Be cool and stay cool in Indian summers - Desi style

India continues to wear Western suits as workwear, a colonial imposition. European traders brought these clothes, but local cotton garments were more suitable. The suit became a symbol of modernity. Now, India is a major economy and should embrace its own cultural attire. Light, loose cotton clothes are better for India's hot climate.

4 Apr 2026 12:33 am