The Economic Times

BSH enters mass market in India for first time globally, cuts Bosch prices to rival LG, Samsung

German appliance giant BSH Home Appliances is making a significant push into India's mass market for the first time globally. By partnering with local manufacturers and reducing prices, the company aims to capture a larger share of this crucial segment. This strategic shift, which includes introducing over 350 new models, signals BSH's strong commitment to the Indian market and its potential for future growth.