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The Economic Times

Economy / The Economic Times

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BARC registration delay deepens TV ratings market rift in India

The ministry of information and broadcasting (MIB) is yet to decide on fresh registration applications from BARC and TAM India, a joint venture between Nielsen and Kantar Media. Key concerns include BARC's ownership structure, progress on cross-media measurement and the absence of an updated Broadcast India study, according to people familiar with the matter.

21 Oct 2026 12:36 am