SENSEX
NIFTY
GOLD
USD/INR

Weather

image 38    C

Economy News

The Economic Times

Economy / The Economic Times

details

At Sids Farm, the pursuit of milk begins with uncompromising standards

Sid's Farm is strengthening consumer trust through rigorous daily quality checks and a parent-first approach to dairy production. The company invests over 15 lakh every month in antibiotic residue testing while rewarding farmers for maintaining quality standards. Its #HoldUsToIt campaign encourages consumers to question and verify its practices, promoting transparency over traditional brand promises. By aligning supply-chain integrity with food safety, Sids Farm aims to set a new benchmark for trust in India's dairy sector.

26 Jun 2026 9:52 pm