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The Economic Times

Economy / The Economic Times

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Asian Paints bets on brand strength, regionalisation

Asian Paints is facing unprecedented competition in the paint sector. The company has strategically focused on regional branding and product innovation to regain market share. CEO Amit Syngle highlights a shift towards sustained marketing and premiumisation. The B2B segment and industrial markets are identified as key growth drivers for the future.

4 Mar 2026 11:58 pm