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The Economic Times

Economy / The Economic Times

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As micro-dramas surge, 'vertical actors' find fame and fortune

India's burgeoning micro-drama industry is creating vertical actors who thrive on short-form, emotionally charged content. These performers earn significant income and rapid recognition, with established actors working on multiple series monthly. This trend is expected to produce vertical stars whose fame is built on mobile-first, portrait-mode storytelling.

8 Jun 2026 10:45 am