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As gold hits records, Indians opt for bars and coins over jewellery

Gold prices are soaring in India, prompting a significant shift in consumer buying habits. Many are now opting for gold coins and bars instead of traditional jewellery. This trend is driven by high making charges and the desire to invest in gold as a safe haven. Demand for jewellery has fallen, while investment in gold products has increased.

31 Dec 2025 7:33 am