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Alia Bhatt signs with Myntra to tap Gen Z in booming beauty segment

Myntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millennial shoppers. The beauty segment is projected to grow significantly. Alia Bhatt's partnership is expected to strengthen Myntra's position in the Indian fashion and beauty retail market.

9 Apr 2026 12:58 pm