The Economic Times

Akshaya Tritiya jewellery buying turns more prepaid and offer-led, led by tier-2 and tier-3 demand

Akshaya Tritiya 2026 saw tier-2 and tier-3 cities lead jewellery sales growth. Prepaid transactions dominated purchases. Consumers favored lightweight gold jewelry, balancing cost and aspiration. Digital-first brands gained prominence. Beauty emerged as a top category. UPI and financing options facilitated purchases. This signals a lasting change in Indian festive shopping.