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The Economic Times

Economy / The Economic Times

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'Advertising spends may keep growing in high single digits'

The festive season is a major business driver for automobiles, electronics and gadgets, beauty and personal care, and home decor. India's annual advertising expenditure (adex) is estimated at Rs 1.5 lakh crore to Rs 2 lakh crore, with an ad-to-GDP ratio of 0.5%.

14 Oct 2026 12:38 am