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Advertisers bet on movie stars to stand out in IPL 2026 season

Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remains India's top sports marketing platform. Film stars dominated celebrity endorsements. Shah Rukh Khan was the most visible celebrity endorser. Rohit Sharma led sports personality endorsements.

18 Jun 2026 8:12 am