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AMFI awards creative mandate to Concept Communications

AMFI has chosen Concept Communications for its creative advertising work. This follows a lengthy pitch process. The agency will refresh the popular Mutual Funds Sahi Hai campaign. The goal is to boost mutual fund investment across India. Concept Communications aims to make mutual funds more accessible. This is especially for young investors in new and underserved areas.

23 Jan 2026 9:24 am