The Economic Times

AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth Kumar

India's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions and inflation, the outlook remains positive. New platforms and AI are changing the advertising landscape. Brands focus on long-term growth and immediate results. Agencies will adapt to automation, focusing on higher-value tasks.