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The Economic Times

Economy / The Economic Times

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81% of Indian marketers prioritise reach, only 17% attention quality: Report

A recent report indicates that 81% of marketers in India prioritize reach in media planning. Despite this, only 17% consider attention quality as important for their decisions. Measurement of attention remains a significant challenge, with 92% of marketers highlighting the lack of standardization. The report emphasizes the need for attention metrics to complement reach in advertising strategies.

10 Oct 2026 1:34 pm