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The great Indian OTT reset: why original shows are dwindling

Hindi continues to dominate, accounting for 60% of streaming originals in India in 2025, though lower than its 65% share in 2024. Telugu originals have recorded growth - from 28 in 2024 to 35 in 2025. Scripted content dominates across platforms.

2 Mar 2026 12:10 pm