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Breaking gently with taboo and tradition: Menstrual cups find acceptance in India

India is witnessing a gradual yet impactful shift towards menstrual cups (m-cups) driven by cost efficiency and environmental concerns. Discover how this 'green period' revolution is reshaping women's hygiene, the market landscape, and reducing the 12 billion+ sanitary pads used annually in India .

18 Dec 2025 2:30 pm