The Economic Times News

When and where to watch the 2026 Rose Parade? Start time, channel, viewing options and all other details

The 137th Rose Parade will be broadcast live on New Year's Day, January 1, 2026, starting at 11 a.m. ET from Pasadena, California. Hosted by Kevin Negandhi and Hannah Storm, the event will feature floral floats, marching bands, and equestrian units, with Magic Johnson as grand marshal.