The Economic Times

What are cold-shock proteins? The first thing Ankur Warikoo does every morning even though he hates it

Entrepreneur Ankur Warikoo has embraced daily cold showers for four years, inspired by the concept of cold-shock proteins. These proteins help cells adapt to cold and stress, potentially aiding in cellular repair and brain health. While research is ongoing, the practice is gaining traction for its purported benefits in recovery, stress resilience, and aging, with many finding it a powerful mental discipline to start their day.